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0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">“摸摸节”是个什么货？抓了眼球又卖了情怀，引得吃瓜群众纷纷百度、头条、微信、抖音全方位扒料。0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">嘿嘿，原来又是那个叫欧文莱素色砖的品牌营销作品，欧文莱这个品牌又出手了。原来，9月5日欧文莱正式启动了“摸摸节全国体验之旅”的活动发布，线上线下高潮迭起。
0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">
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0px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;letter-spacing:0.544px;text-align:justify;white-space:normal;background-color:#ffffff;box-sizing:border-box !important;word-wrap:break-word !important;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;text-align:center;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;">0px auto;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:172.5px;display:flex;justify-content:space-between;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;">0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;box-shadow:#fc9b02 4px 4px 0px;border-radius:4px;">0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;background:#3c3c3c;border-width:4px;border-style:solid;border-color:#fdcb01;border-radius:6px;color:#ffffff;letter-spacing:1.5px;">0px;padding:4px 12px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;letter-spacing:2px;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">摸摸节为什么叫摸摸节？0px auto;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:172.5px;display:flex;justify-content:space-between;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;box-shadow:#fc9b02 2px 2px 0px;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;box-shadow:#fc9b02 2px 2px 0px;">0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;white-space:normal;background-color:#ffffff;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">
0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">欧文莱品牌从三年前就开始在设计师渠道成功打造了“现代力量”的渠道IP，这一次大动作方向则直指消费端，从行业品牌、渠道品牌到消费品牌，欧文莱已经推进到这第三个阶段了。0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">关于摸摸节的活动创意，可以说是用最简单的符号结合了产品差异化的突显，简单、直白且一目了然、一击即中，就名称的定义就骚动了很多人，引得围观的行业内外群众都大拍脑袋：名字还能这么起啊？满满的创意。
00px;height:500px;" title="微信图片_20190907100224.jpg" border="0" hspace="0" vspace="0" width="700" height="500" />
0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;"> 吸引了人的名字背后，其实是有很严谨的逻辑的，摸摸节的幕后策划人梁雪青在活动发布会上，详解了摸摸节的由来。0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">每个人来到这个世界的时候，眼睛还没睁开、听觉还没完整，第一时间是触觉在感知这个世界的真实，所以触感是每个人打开这个世界的方式，是生命体最原始、最基本的反应，同时也成为了人类最亲密的感觉。0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">摸，几乎成为了人类学的动作符号，贯穿到人类的整个生命周期。在这种人类行为中，摸一摸代表了什么？这个简单动作背后的意义是友善、亲近、体验、感知。
0.jpg" style="float:none;width:700px;height:372px;" title="微信图片_20190907100256.jpg" border="0" hspace="0" vspace="0" width="700" height="372" />
0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">摸摸节是如何与欧文莱关联起来？欧文莱素色瓷砖的核心用户价值是：好颜值、重细节、能百搭，直白地对应描述起来就是：好看、好品质、好用。其实，好看、好用这两个维度很容易就能让消费者一说就明白、一看就知道，在消费决策环节是没有阻力的，而优秀品质感却是需要体验细节才知道的。0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">所以在打通这个品质感细节体验上，欧文莱引用了摸一摸这个人类学上的简单动作，这个摸一摸的动作背后是实现人与产品最亲近的沟通，从而诞生了摸摸节这个创意。
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0px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;letter-spacing:0.544px;text-align:justify;white-space:normal;background-color:#ffffff;box-sizing:border-box !important;word-wrap:break-word !important;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;text-align:center;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;">0px auto;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:159px;display:flex;justify-content:space-between;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;">0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;box-shadow:#fc9b02 4px 4px 0px;border-radius:4px;">0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;background:#3c3c3c;border-width:4px;border-style:solid;border-color:#fdcb01;border-radius:6px;color:#ffffff;letter-spacing:1.5px;">0px;padding:4px 12px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;letter-spacing:2px;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">摸摸节是把谁抓住了？0px auto;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:159px;display:flex;justify-content:space-between;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;box-shadow:#fc9b02 2px 2px 0px;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;box-shadow:#fc9b02 2px 2px 0px;">0px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;box-sizing:border-box !important;word-wrap:break-word !important;">
0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />0px;padding:0px;max-width:100%;clear:both;min-height:1em;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">摸摸节概念推出来，在很多人看来是个很大胆的创意，在颠覆传统的活动边界。所以创意方案一出来，不同的声音都有，但具有鲜明支持立场的都是年轻派，他们觉得很潮、很时尚、很带感，符合年轻人的沟通方式和语言行为特点。营销策划团队一致认为：欧文莱的消费群体在哪里，我们的创意边界就在哪里，我们的互动方式也就在那里。
0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">从活动前期外部反应来看，确实也印证了他们的判断，获得一片掌声与点赞声。0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">
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0px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;letter-spacing:0.544px;text-align:justify;white-space:normal;background-color:#ffffff;box-sizing:border-box !important;word-wrap:break-word !important;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;text-align:center;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;display:inline-block;">0px auto;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:172.5px;display:flex;justify-content:space-between;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;">0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;box-shadow:#fc9b02 4px 4px 0px;border-radius:4px;">0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;background:#3c3c3c;border-width:4px;border-style:solid;border-color:#fdcb01;border-radius:6px;color:#ffffff;letter-spacing:1.5px;">0px;padding:4px 12px;max-width:100%;box-sizing:border-box;word-wrap:break-word !important;letter-spacing:2px;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">摸摸节营销箭在射何方？0px auto;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:172.5px;display:flex;justify-content:space-between;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;box-shadow:#fc9b02 2px 2px 0px;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;width:8px;height:8px;background:#fdcb01;box-shadow:#fc9b02 2px 2px 0px;">0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;">0px;max-width:100%;clear:both;min-height:1em;box-sizing:border-box !important;word-wrap:break-word !important;margin-top:0px;margin-bottom:0px;">
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0px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;white-space:normal;background-color:#ffffff;box-sizing:border-box !important;word-wrap:break-word !important;">
0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">很多人以为，摸摸节只是做个活动而已，其实从欧文莱的动作高度看来，已经不是那么简单的一回事。欧文莱真正是在规划一个重要的营销日历，从消费端、渠道端形成布局，形成品牌符号IP，埋下品牌深线，以此连接更多属于他们的社群、消费圈，以此重复固化成有效的品牌资产。0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">内行看得懂的人应该会明白了，这体现的是欧文莱的品牌眼界与视角，营销利剑从搭建的姿势、发力的动作和方向角度的拿捏、操控的轨迹，都不是含含糊糊的，简单的动作背后有深意。所以围观的人也赞叹：欧文莱做事的身段，从来不掉逼格！0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">
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0px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;white-space:normal;background-color:#ffffff;box-sizing:border-box !important;word-wrap:break-word !important;">
0px;padding:0px;max-width:100%;box-sizing:border-box !important;word-wrap:break-word !important;" />0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;white-space:normal;background-color:#ffffff;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">我们其实也很想深入了解欧文莱对于“摸摸节”的营销部署。据透露，欧文莱目前已经启动了线上线下的营销围合，“摸摸节”方案在终端门店9月8日全面启动，线上与今日头条、抖音、微信等移动端平台已经全方位打通，如何玩出新高度，后面大家可可做个吃瓜群众，好好感受一把欧文莱的营销魅力。0px 16px 20px;padding:0px;max-width:100%;color:#333333;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;letter-spacing:0.544px;text-align:center;white-space:normal;background-color:#FFFFFF;line-height:2em;box-sizing:border-box !important;word-wrap:break-word !important;">
